is Search Engine Optimisation - SEO?
Internet SEO (Search Engine
Optimization) is the art of fine tuning or styling a
web page in such a way to improve search
engine rank. Without good page ranking you will not
achieve satisfactory levels of organic (free) visitor
Search engines will find all
content in your web site if certain basic guidelines are
followed. This is referred to as SEO (search
engine optimisation) Your site needs to be optimized for the
use of keywords and meta tags and they will if properly
placed, bring traffic to your site.
They say content is king and that is never
more true than with websites being kept up to date with
current information. To keep the search engines coming back
and regularly spidering your web site for content, regularly
updating it with current information is vital.
Keywords must be repeated throughout your
text, but those keywords must also be consistent with your
Meta tags are essential and all keywords
must be related to the text on that page. Keywords properly
used and in the right balance, or
keyword density as it is referred to will
keep bringing the robots back and gain you higher placement
within the searches. Google, Yahoo, MSN Live
and most other search engines all look for the
correct placement of on-page keyword rich text throughout your
Read More on
Search Engine Optimisation
of Conduct & Ethics:
We work to a strict code of
conduct as to the practices we use to promote your
site - in other words we will only use strict "white
hat" marketing techniques.
We will not do
anything underhanded. Back Hat techniques as they are
sometimes referred to, may bring short term gains, but in the
long run will cause your site to be penalised and possibly
usually a case of the earlier the better when
it comes to SEO. A good time to hire someone is when you're
considering a site redesign, or planning to launch a new site.
That way, you and your SEO company
can ensure that your site is designed to be search
engine-friendly from the beginning.
Design or Re-Design Process
Web Site Design: 5 Star
SEO also design web sites. We will either redesign your old
tired looking site or do a complete rebuild.
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